The services indicated are provided by Primary Eye Care (Heart of West Midlands) (PEC(HWM)) which is a not for profit company which acts on behalf of local optometry practices.

All users of our services are encouraged to give feedback via a patient satisfaction survey available on this page.

If you wish to contact us about a general issue, send an email to:


If you wish to make a complaint, please raise this in the first instance with the practice concerned.

If you still have concerns after this, please contact the clinical lead at the email address below:


Primary Eyecare (Heart of West Midlands) Ltd Patient Data Information Notice

The Company hold various pieces of information about you relating to community eye care services, including your name and address, and clinical details such as the state of health of your eyes, and copies of any letters we have written about you or received from other professionals, such as your doctor. You are entitled to a copy of this information although there may be an administrative charge for providing it. If you wish to see your records, please contact Peter Hampson, Primary Eyecare (Heart of West Midlands) Ltd 2 Woodbridge Street, London, EC1R 0DG, and we will respond as quickly as possible. We are required to respond within 40 days.  If you require independent advice, contact the Information Commissioners’ Office at www.ico.gov.uk.

We adhere to the guidelines of the College of Optometrists and the Data Protection Act and will not pass any of your personal information to a third party without your consent unless there is a clear public interest duty to do so.

We are obliged to provide information to authorised persons within the NHS (who are in turn subject to a duty of confidentiality) if they request this. This is usually to confirm that we have provided the NHS services that we have been paid for, and to improve quality of care.

The Company may use the information to audit clinical outcomes and our performance. This enables us to monitor and improve the quality of care that we offer you. Wherever possible (i.e. if we do not need to know who an individual patient is) we will only analyse trends from anonymised information.

If you have any queries about this please contact us and we will be happy to help.

January 2016